Recommendation

ET Egg Tart Bakery Shop

Although ET egg tart bakery shop had become well-known in Kampar via Facebook, Twitter and also customer Word-of- mouth (WOM), but they are still a long way from being well-known all over the country. 

In our opinion, ET egg tart can have a social presence that shares news and personal interest stories about the tart instead of just posting dull updates about the products or services. For example, the reasons they establish the shop? Where did the idea come from and so on. This social outreach should be more than just another advertising channel. It should be a source of lifestyle content for the target audience.

Besides, a specially designed gift wrapping for the product is also one of the ways to help ET egg tart bakery shop attract more customers. As we all know, people are always attracted by beauty as wellas special packaging. Offering custom designed packaging like customizable monograms, engravings, or handwritten notes could help improve their business. Their owner of the shop can also offer hand written notes for their loyal customers to thank them for their support.

Moreover, ET egg tart has to create a website and upgrade the website to become more attractive and easier to navigate around. ET egg tart has no a official website either in Facebook or any other social website. They are suggested to create and organize their website in a way that it is easy for both the visitors to browse and for the search engines to understand with complete details and beautiful designs. For example, visitors should be able to easily find out what they are looking for on the website, and are willing to hang around longer with it. ET egg tart bakery shop can add on information such as their address, business, hours telephone number, products photo and so on in order to make the website complete and hold the visitors attention. It will be good to offer an accurate map leading to the shop, to ease the customers from searching for the shop.

Paris Mini Baker

Paris Mini Baker is operating as small business that sells ice-cream puff in New Town Kampar. Although it is well-known for its delicious ice-cream puff all over Facebook, Instagram, and WOM advertising. but they are still a long way from being well-known all over the country.

In our opinion,the small sized shop and the presence of competitors are a few of the problems Paris Mini Baker faced. In order to attract the customers' attention, Paris Mini Baker could specialize in their product making them unique and special as compared to others along with reasonable price. For examples, they could develop a new flavor of ice-cream that is new in the market and with prices cheaper than their competitors. This ensures the quality of their puff and they can have goodwill for their brand, By giving special offering, promotion or sponsorship in an event, is also a quick way for Paris Mini Baker to raise popularity.

Besides, Paris Mini Baker could try integrating across channels by creating multi-channel offerings to allow their customers to experiences their brand consistently, whatever their shopping method of choice. For example, Paris Mini Baker could push out products other than ice-cream and yoghurt puffs. They could widen up their product lines into various type such as cupcakes that they are selling via different channels are sufficiently differentiated to account for price differences.

Moreover, by creating a website with stickiness contents and interesting designs can target the online customers well. For the stickiness content, Paris Mini Baker could encourage their customers to share their opinions, thoughts and provide feedback on the website so that the company could understand more of their products from customers' point of view and could make improvements through the customers' recommendation. For the part interesting design, a brand-appropriate site design and well-structured navigation is the key for attracting customers and getting them to return. For example, they can use vibrant colour with flashy design to attract teenagers especially girls and make them desire for their products.