Basic Approach used in Marketing and Advertising

ET Egg Tart Bakery Shop 

Due to factors regarding the size of the shop and their capital limitation, ET egg tart bakery shop did not use special marketing advertising approach like TV advertisement, banners and sorts. However, they did some simple marketing and advertising approach. The main marketing approach used by ET egg tart is that they promote their products using the word-of-mouth (WOM). WOM marketing is when a customer's interest for a company's product or service is reflected in their daily dialogs. WOM marketing can be generated through different publicity activities set up by companies, or by encouraging consumer-to consumer (C-to-C)  and consumer-to- marketer communications. the customers of ET egg tart will help the company to promote their business through daily communication as well. It is the sample and yet effective and efficient because people are more easily convinced by the people they know as compared to advertisement. It is fast and cost saving.

Due to the increasing amount of students in Kampar, internet has become a very useful platform for promotion and advertisement. Although ET egg tart is not involved in the internet world, students who tried their egg tart loved them and they start to promote it throughout the internet. ET egg tart is promoted via Facebook and other website such as "Buzzhand". There is a list of all the delicious and special foods in Kampar and ET egg tart is recommended. Moreover, 'Hashtag" is not an offical advertising strategy used by ET egg tart but one of the few indirect advertising method created by customers. Through the internet, it is effortless and easy to promote ET egg tart to even people who have not heard of it and also be able to obtain their location.

Paris Mini Baker

Paris Mini Baker is a small shop in Kampar which is involved in many advertising and marketing activities throughout their business. By using positive word-of-mouth (WOM), customers of Paris Mini Baker helped the company to promote their business as well as their products like the ice-cream puff via daily communication. By gibing compliments to their ice-cream puff, people around them will be embedded by the information they just heard about the ice-cream puff. People will then have the urge to try the ice-cream puff and besides, it cost only RM2. WOM marketing could be simplest way yet an effective and efficient way for advertising because people are more easily convinced by the people they know as compared to advertisement. It is fast and cost saving.

Next, Paris Mini Baker is involved in social media advertising and marketing. they had created a fan page on Facebook. The Facebook page included all the information of their shop such as address, contact numer, opening and closing hour and other information. Advertising via Facebook bring advantages in the social media to the owner of Paris Mini Baker. Paris Mini Baker can promote their products and service regularly on Facebook. There are also many attractive photos in the page that is used to attract viewer's attention to visit their shop. Moreover, the Facebook page also can acts as one of the platform from the customers to provide feedback to them.

Last but not least, Paris Mini Baker will upload new menus in their Facebook pages as well as notices such as the off days so that their customers as well aware. In conclusion, internet as well as the social media act as some of the most effective ways for Paris Mini Baker to advertise and market their business.

This is Paris Mini Baker Facebook Page